What is landing pages and why it's so important.
Why landing page is important?
Landing page helps you make the profit – simple as that. How? Well, after you attract the potential customer through the campaign, landing page is the very first thing he/she sees. Of course you want to capture their attention and sell the product sooner or later. Landing page is the only opportunity to convince them to stay and see what do you offer. Don’t forget that you don’t have much time because most people are very impatient and usually leave after couple of seconds. This only increase the importance of having a high-quality landing page.
On this page you can offer something valuable for potential clients, such as coupon, discount, free material, contest entry, free trial, etc. Homepage is not a place for such things, although they are very effective because, you know, people like free stuff. They give a contact info in exchange for something useful. After this, you will know more about their demographic characteristics, too, which is a great way to know them better and sell the product or service more efficiently.
Nothing can replace a good landing page. Homepage is not creative enough and usually contains a lot of tabs, info, links, etc. which is very distracting. This usually significantly reduces the rate of conversion. Landing page targets their personal needs and wishes as it doesn’t offer general info about you or your company. Also, they are designed for focus and clarity, so whoever comes can see only one thing to do – sign up/subscribe/leave the contact info/purchase.
Landing page could also provide the info about what brought the specific customer (social media, organic search, etc.) and which channel of marketing is the most effective one. That means you don’t need to waste money and energy on inefficient marketing channels or at least you should try to fix them.
Actually, landing pages are great to check the efficiency of the whole website. There is a tool to track behavior of visitors so you can see if they are maybe leaving the site on some specific page. This is a loud signal that it should be improved so they can stay.
We all know that every entrepreneur/company has the only one homepage. However, landing page can be personalized for each type of your potential clients. Since homepage is designed for all of them it might be not perfectly suitable for small, specified groups. If you want higher percent of leads you must pay attention to all of them in detail. It is recommendation that you have multiple landing pages in every moment, just to be sure you can answer on everyone’s needs.
At the end, here is one more way it can save your money. When you pay for advertising you would probably like to get as much as you can for the money invested. This is not going to happen with homepage as it’s not going to convert them as landing page can.
Probably there are more reasons why you should have a landing page, but we think this is more than enough to emphasize its value.
Landing page helps you make the profit – simple as that. How? Well, after you attract the potential customer through the campaign, landing page is the very first thing he/she sees. Of course you want to capture their attention and sell the product sooner or later. Landing page is the only opportunity to convince them to stay and see what do you offer. Don’t forget that you don’t have much time because most people are very impatient and usually leave after couple of seconds. This only increase the importance of having a high-quality landing page.
On this page you can offer something valuable for potential clients, such as coupon, discount, free material, contest entry, free trial, etc. Homepage is not a place for such things, although they are very effective because, you know, people like free stuff. They give a contact info in exchange for something useful. After this, you will know more about their demographic characteristics, too, which is a great way to know them better and sell the product or service more efficiently.
Nothing can replace a good landing page. Homepage is not creative enough and usually contains a lot of tabs, info, links, etc. which is very distracting. This usually significantly reduces the rate of conversion. Landing page targets their personal needs and wishes as it doesn’t offer general info about you or your company. Also, they are designed for focus and clarity, so whoever comes can see only one thing to do – sign up/subscribe/leave the contact info/purchase.
Landing page could also provide the info about what brought the specific customer (social media, organic search, etc.) and which channel of marketing is the most effective one. That means you don’t need to waste money and energy on inefficient marketing channels or at least you should try to fix them.
Actually, landing pages are great to check the efficiency of the whole website. There is a tool to track behavior of visitors so you can see if they are maybe leaving the site on some specific page. This is a loud signal that it should be improved so they can stay.
We all know that every entrepreneur/company has the only one homepage. However, landing page can be personalized for each type of your potential clients. Since homepage is designed for all of them it might be not perfectly suitable for small, specified groups. If you want higher percent of leads you must pay attention to all of them in detail. It is recommendation that you have multiple landing pages in every moment, just to be sure you can answer on everyone’s needs.
At the end, here is one more way it can save your money. When you pay for advertising you would probably like to get as much as you can for the money invested. This is not going to happen with homepage as it’s not going to convert them as landing page can.
Probably there are more reasons why you should have a landing page, but we think this is more than enough to emphasize its value.
tujuan pembuatan landing page tidak hanya terbatas pada konversi semata, tetapi juga melibatkan penciptaan pengalaman yang terfokus dan personal bagi pengunjung.
ReplyDeleteDalam menyimpulkan, strategi landing page yang optimal tidak hanya melibatkan satu elemen, melainkan kombinasi berbagai faktor yang bekerja bersama untuk mencapai tujuan pemasaran.
Dengan mengikuti langkah-langkah menciptakan web landing page yang memberikan nilai tambah dan meningkatkan kesuksesan kampanye pemasaran digital Anda.